Boo Rossini was born and raised in Cracktown, USA (Canton, MS). A city heavily affected by racism, drugs, and inequality. The crack epidemic combined with the influence of the Chicago gang culture made Canton a very dangerous and deadly city. After losing many of his childhood friends to murder and witnessing his best friend being killed in front of him at the age of thirteen, Rossini turned to music as a form of therapy and a way to get out of the streets.
Inspired by the independent hustle Boo Rossini started his own label 1Life 1Love Music Group & under his label his first project “Birds Fly South” was a local success selling over 85,000 units independently. This type of success sparked the interest of A&R’s and label execs which eventually led to meetings with Steve Stout and a label deal at Interscope Records with Jimmy Iovine followed by his second 7 figure deal with Clive Davis’ J Records.
Following the completion of his deal with J Records Rossini developed a relationship with record label CTE as a result of a longtime friendship and common interest with his Homie JEEZY where he filled many roles from artist to being appointed as president of the label. When asked about his relationship with Jeezy and his ties to CTE Rossini described his friendship with Jeezy as a brotherly bond that started before the music. “Jeezy is like my brother I knew him before the music. There are certain people you will always bump into when you in the streets and he was one of them. We would connect anytime I was in “The A” or in Houston but there was one incident that happened when he was stopped with a large amount of cash coming through Mississippi on a traffic stop; me being in a similar situation, I put him and Coach K in touch with my lawyer. We were both in the streets and doing music, so we started doing music together; we recorded three records together in our first studio session and been locked in since. One of those records was “Miss Me with That Rap S***”.
Over the years, Rossini has worked with many of Hip Hop’s most notable artists like DJ Khaled, Yo Gotti, Bun B, 2 Chainz, Scarface, Lil Wayne, Swizz Beatz, Rick Ross, DJ Drama, Moneybagg Yo, and Boosie; and has released over 18 albums and mixtapes.
Coming off a near fatal car accident where he fractured his neck, dealing with federal investigations, and exploring new business ventures; he was motivated to feed his core fanbase reemerging with his highly anticipated album “Chances Make Champions”. Refusing to disconnect with the music this album holds his consistent WOW factor with several high energy tracks and deep cuts that will truly touch the soul.
"The energy you put out is da same energy you'll receive, any respect I ever got Ie earned it. some got hate the way people love you but when you making real moves ain't no room for insecure EGOs. Move off instinct & take care of who take care of you."
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